Emphasize efficiency: In today’s fast-paced world, customers are looking for products that are efficient and easy to use. By creating products that are convenient and easy to incorporate into people’s daily routines, you can appeal to busy consumers who value efficiency and convenience.


As a part of our series about “Five Things You Need To Know To Succeed In The Modern Beauty Industry”, I had the pleasure of interviewing Julia Bao.

Dr. Julia Bao is the founder of BAO Laboratory, a natural skincare company that utilizes small molecule formulations to deliver nourishing and restorative benefits to the skin. With a background in analytical biochemistry, Dr. Bao is passionate about using science to create innovative and effective skincare products that align with her values of environmental stewardship and social responsibility. Through BAO Laboratory, Dr. Bao is committed to empowering consumers to make informed decisions about the products they use on their skin while also giving back to the community and promoting sustainable practices.

Thank you so much for doing this with us! Before we dive in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

After experiencing a severe rash from using a poor-quality skincare product, I was inspired to create a natural and safe skincare line. As an analytical biochemist, I recognized the need for high-quality skincare that was suitable for all skin types, and I used my expertise in small molecule formulation to develop BAO Laboratory. Through BAO Laboratory, I am committed to empowering consumers to make informed decisions about their skincare products while promoting social responsibility and sustainability.

Can you share the most interesting story that happened to you since you began your career?

One of the most rewarding experiences I’ve had as the founder of BAO Laboratory was when I saw how my very first product, lotus oil, helped a friend. My friend had developed a severe rash on her ear and elbow after moving to Canada, and she had tried many different products to no avail. I gave her a sample of my lotus oil, and after just a few applications, her rash began to clear up. This experience confirmed for me the power of natural and effective skincare, inspiring me to continue innovating and creating products that could help others in similar situations.

Are you able to identify a “tipping point” in your career when you started to see success? Did you start doing anything different? Are there takeaways or lessons that others can learn from that?

For me, the “tipping point” in my career came when I began to see the impact that my skincare products were having on people’s lives. As an entrepreneur, it can be easy to get caught up in the day-to-day operations of the business, but seeing the real-world results of my work was incredibly rewarding. I began to realize that the key to success in the skincare industry was creating products that were not only effective in the short term but also provided long-term benefits. By focusing on solving real problems for customers, I was able to build a loyal customer base and grow the reputation of my brand. In terms of what I did differently, I believe that it was my dedication to using natural and safe ingredients that really set my products apart. In a world where so many skincare products contain harmful chemicals and additives, I was committed to creating a brand that people could trust and rely on. Overall, the lesson that others can take away from my experience is the importance of staying true to your values and focusing on solving real problems for your customers. By doing this, you can create a successful business that not only provides value for your customers but also makes a positive impact on the world.

None of us are able to achieve success without some help along the way. Is there a particular person to whom you are grateful who helped get you to where you are? Can you share a story about that?

There is one person in particular to who I am incredibly grateful for, especially during the challenging times brought on by the pandemic. My friend Hua, who also serves as one of my consultants, was instrumental in helping me navigate the uncertainty and challenges of the last year. Hua’s connections and support were invaluable in helping me keep my business afloat during a time when many other small businesses were struggling. She worked tirelessly to help me find new opportunities and connect with other professionals in the industry. Her guidance and advice were critical to the success of my brand during this difficult time. One specific example that stands out to me was when Hua helped me secure a major partnership with a local distributor. This partnership not only helped increase my brand’s visibility but also provided a much-needed boost to our revenue during a challenging period. Overall, I am incredibly grateful for Hua’s support and guidance, and I know that my business would not have been able to weather the challenges of the pandemic without her help. She is a true friend and ally, and I feel lucky to have her in my life.

Ok super. Let’s now shift to the main part of our discussion. The global beauty industry today has grown to more than a half a trillion dollar business. Can you tell us about the innovations that you are bringing to the industry? How do you think that will help people?

As an innovator in the skincare industry, I am dedicated to creating products that provide real benefits to people while also promoting environmental sustainability and social responsibility. One of the key innovations that we bring to the industry at BAO Laboratory is our use of small molecule formulation. Most skincare products on the market today use conventional formulation methods, like creams or lotions, which are often packed with surfactants and fillers that take up a significant amount of space. On the other hand, our small molecule formulation uses separated water and oil phases, allowing us to utilize 100% functional molecules without needing additional surfactants or fillers. This approach not only makes our products more effective, but it also helps to reduce waste and promote sustainability. By using only the essential, functional molecules, our products are more environmentally friendly and offer real value to our customers. In addition, our small molecule formulation does not block pores like traditional creams or lotions, which can be problematic for people with certain skin types. Our products are designed to be gentle and effective, providing real benefits to people without causing harm or irritation. Overall, I believe that our innovations at BAO Laboratory are helping to promote a more sustainable and responsible approach to skincare while also providing people with products that are safe, effective, and tailored to their needs.

Can you share 3 things that most excite you about the modern beauty industry?

New ingredients — With advances in technology and research, we constantly discover new natural and safe ingredients that can benefit the skin. This provides us with more options for creating effective products and allows us to explore new possibilities and push the boundaries of what is possible in the industry.

AI skin analysis: Artificial intelligence (AI) to analyze skin conditions is a game changer in the beauty industry. At BAO Laboratory, we have also built our own AI skin analysis tool that allows us to provide personalized recommendations to our customers based on their unique skin types and needs. This kind of technology can help people make more informed decisions about the products they use, leading to better outcomes and happier customers.

Social responsibility: I am excited to see that more and more companies prioritize social responsibility and sustainability in their business practices. This is a positive trend that reflects a growing awareness of the beauty industry’s impact on the environment and people’s lives. As a brand that is committed to social responsibility, I am excited to see this becoming a more mainstream priority and look forward to seeing the positive impact that it can have on the industry as a whole.

Can you share 3 things that most concern you about the industry? If you had the ability to implement 3 ways to improve the industry, what would you suggest?

Firstly, we have noticed that many customers do not bother reading the ingredients of the products they purchase. This is a concern because the ingredients used in skincare products can have a significant impact on the health of the skin.

Secondly, we have observed that customers often do not understand the importance of the ingredients used in skincare products. This lack of understanding can lead to customers using products that are not suitable for their skin type or that contain harmful ingredients.

Finally, we have noticed that many so-called “clean beauty” brands are filled with additives, which is concerning because customers are often misled into believing that these products are natural and safe.

If we had the ability to implement three ways to improve the industry, we would suggest the following:

  1. Emphasize the importance of small molecules: Small molecules have been shown to be more effective in penetrating the skin barrier and delivering active ingredients to the skin. By emphasizing the importance of small molecules, we can encourage companies to develop products that are more effective and provide better results for customers.
  2. Start a program for small molecule personal care: We believe there is a need for a certification program focusing specifically on small molecule personal care products. This program would issue certificates and labels to products that meet specific criteria, such as using natural ingredients and small molecule formulations.
  3. Redefine clean beauty: Our ways of defining clean beauty are still based on conventional formulations. We believe it is time to redefine what clean beauty means to include products free from harmful ingredients, use natural and sustainable ingredients, and prioritize small molecule formulations.

Overall, we believe that by emphasizing the importance of small molecules, starting a program for small molecule personal care, and redefining clean beauty, we can improve the skincare industry and provide better products for customers.

You are an expert about beauty. Can you share a few ideas that anyone can use “to feel beautiful”?

Prioritize healthy skin: As you mentioned, healthy-looking skin is a key component of feeling beautiful. By taking good care of your skin through proper hydration, using sunscreen, and avoiding harmful chemicals, you can help your skin look its best.

Focus on self-care: Taking the time to focus on yourself and your own needs can be incredibly empowering and help you feel beautiful from the inside out. Whether it’s taking a relaxing bath, going for a walk in nature, or simply taking a few moments to meditate or practice mindfulness, self-care is an essential part of feeling beautiful and confident.

Dress for success: Wearing clothes that make you feel good can be a simple yet effective way to boost your confidence and feel beautiful. Whether it’s dressing up for a special occasion or simply wearing an outfit that makes you feel comfortable and confident, taking pride in your appearance can help you feel your best.

Practice gratitude: Focusing on the positive things in your life and expressing gratitude for them can be a powerful way to feel beautiful and confident. By cultivating a positive mindset and appreciating the good things in your life, you can feel more joyful and confident in yourself.

Overall, feeling beautiful is about taking care of yourself, both inside and out. By focusing on healthy skin, practicing self-care, dressing for success, and cultivating gratitude, you can feel your best and radiate beauty and confidence.

Here is the main question for our discussion. Based on your experience and success, Can you please share “Five Things You Need To Know To Succeed In The Modern Beauty Industry”. Please share a story or an example, for each.

Focus on healthy and effective products: As consumers become more aware of the ingredients in the products they use, it’s important to prioritize healthy and effective products. By using natural and safe ingredients and emphasizing the real benefits that your products provide, you can differentiate your brand and appeal to a growing segment of health-conscious consumers.

Embrace social responsibility: In today’s world, customers are increasingly aware of the impact that their purchases can have on the environment and society. By prioritizing social responsibility in your business practices, such as using sustainable packaging or supporting charitable causes, you can build a loyal customer base and differentiate your brand from competitors.

Provide exceptional customer service: In the beauty industry, customer satisfaction is everything. By providing exceptional customer service, such as responding promptly to inquiries or providing personalized recommendations, you can build a strong reputation and earn the trust and loyalty of your customers.

Emphasize efficiency: In today’s fast-paced world, customers are looking for products that are efficient and easy to use. By creating products that are convenient and easy to incorporate into people’s daily routines, you can appeal to busy consumers who value efficiency and convenience.

Be strategic about pricing: Pricing is an important consideration in the beauty industry, as customers are often willing to pay a premium for high-quality products. However, it’s important to be strategic about pricing and consider factors such as the cost of goods, the competition, and the value that your products provide. By finding the right balance between pricing and value, you can create a successful and sustainable business in the modern beauty industry.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Conscious living means being aware of the impact that our actions have on the world around us and making choices that promote sustainability, social responsibility, and positive change. This could involve reducing our carbon footprint, supporting ethical businesses, or volunteering for causes that promote social justice and equality.

Breaking the ceiling of limitations means challenging ourselves to push beyond our own self-imposed limitations and societal expectations to achieve our full potential. This could involve pursuing a career that we are passionate about, taking risks to pursue our dreams, or advocating for ourselves and others to create a more equitable and just society.

By promoting conscious living and breaking the ceiling of limitations, we can create a movement that inspires people to live more meaningful and fulfilling lives while also promoting positive change in the world. By raising awareness, building community, and encouraging others to take action, we can create a ripple effect of positive change that touches countless lives and helps to make the world a better place.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

One of my favourite life lesson quotes is, “Success is not final, failure is not fatal: It is the courage to continue that counts,” by Winston Churchill. This quote has been relevant to me throughout my life, as it reminds me that success and failure are not permanent states but rather moments in time. It’s easy to get caught up in either the highs or the lows of life, but what truly matters is the courage to keep going, no matter what. I’ve faced many obstacles and challenges in my career, but I’ve learned that it’s not about whether I succeed or fail but how I respond to those moments. When faced with setbacks or failures, it can be easy to give up or lose hope, but by staying resilient and focusing on the long-term goals, I’ve been able to push through those difficult moments and ultimately achieve success. This quote reminds me that the key to success is not about avoiding failure but rather having the courage to persevere and keep moving forward, no matter what life throws at you.

From Authority Magazine